MSc Digital Marketing

Why study this master’s in Digital Marketing?

1. Develop highly desirable skills in digital marketing
2. Gain masters level skills in contemporary digital marketing practice
3. Learn about the latest emerging trends in the digital world
4. Build highly desirable skills in the likes of data analytics, strategic marketing and social media trends
5. Learn about cutting-edge technologies that are shaping the next iteration of the web
6. Develop your skills in innovative research practices
7. Gain business and entrepreneurial skills that will enhance your employability
8. Experience a learning-by-doing approach to digital marketing education
9. Improve your future employment prospects
10. Enhance your professional network by meeting people with similar interests and different skill-sets
11. Be part of a tech-literate, creative community.

You will work on the latest research developments, while industry speakers provide development opportunities to enrich your creative and digital business practice. This will significantly contribute to your university experience and preparation for professional practice.

The curriculum revolves around contemporary digital marketing practice and emerging trends in the digital world. Students on the course will delve into the likes of data analytics, strategic marketing, social media trends and innovative research practice and exploring the dynamics of marketing on a global scale.

Teaching sessions for this course will take place Monday to Friday between 9am and 9pm. As such, the course may include some evening teaching.

What can this course do for me?

You will pursue and develop hard and soft skills through a series of projects. These projects will support contemporary practice in digital marketing, taught by professionals and academics in an activated studio experience.

The course will bring you closer to the kind of marketing practitioner you wish to become.