Master of Marketing
- March
- July
- 6.0 IELTS (Academic) with no individual band less than 6.0.
- Overall score of 50 with no communicative skill score less than 50
About the Master of Marketing
Gain future-focused knowledge, skills, and industry experience and become a professional marketer with our innovative, applied and world-class degree that delivers real impact.
Master responsible marketing practice, strategies and tactics aligned with industry demands and the United Nations Sustainable Development Goals. Build future-focused marketing skills supported by critical thinking and a problem-solving mindset. Gain real-world, applied experience by solving industry-based problems and engaging with industry experts.
By completing La Trobe’s Master of Marketing, you will:
- critically analyse the business environment and solve marketing problems ethically and responsibly
- explore topics such as sales, negotiation, customer experience and service design, social media, digital marketing, content marketing, brand management, marketing research and analytics, marketing strategy and integrated marketing communications
- benefit from our practical and applied approach to learning, with the use of active workshops and tasks sourced from the real world, a broad student cohort, industry guest speakers and more
- tap into industry expertise and potential job opportunities through our partnerships with major corporations and industry leaders in marketing.
- critically analyse the business environment and solve marketing problems ethically and responsibly
- explore topics such as sales, negotiation, customer experience and service design, social media, digital marketing, content marketing, brand management, marketing research and analytics, marketing strategy and integrated marketing communications
- benefit from our practical and applied approach to learning, with the use of active workshops and tasks sourced from the real world, a broad student cohort, industry guest speakers and more
- tap into industry expertise and potential job opportunities through our partnerships with major corporations and industry leaders in marketing.
MASTER OF MARKETING COURSE AND CAREER OUTCOMES
However you choose to structure your study, La Trobe recognises your hard work. Here are the pathways you could follow as you move through your course.
Master of Marketing intended learning outcomes
- Utilise marketing theories to critique marketing practices, identify marketing problems, and recommend actionable solutions.
- Generate insights from marketing analytics to offer evidence in problem recognition and solution recommendation.
- Incorporate social, ethical, and cultural considerations when exercising professional judgments.
- Communicate ideas around problem identification and solution recommendation effectively and in a professional manner to diverse audiences, individually and collaboratively.
Master of Marketing career opportunities
Graduates are in high demand, especially in Victoria where there are projected shortages for advertising and marketing specialists. Possible roles include:
- content marketing manager
- marketing manager
- customer experience (CX) manager
- digital marketing manager
- service designer
- sales manager.
- 15%
- 20%
- 25%