Want to take your career in marketing to the next level? Our postgraduate marketing degree equips you with a truly comprehensive skill set to develop a marketing career on your terms.
Marketing at Western
Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills. With an emphasis on digital marketing, this program prepares students for positions in marketing through an industry informed and applied education approach. You’ll learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding. This program is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment. To help our students manage work and family commitments, we offer flexible learning options with a combination of online lecture pods and evening classes.
Career Opportunities
As a graduate of this degree, you can look forward to a broad range of exciting career opportunities in different sectors and industries. Below are some examples of the possible careers you can pursue with this degree:
- Social Media Manager
- Brand Manager
- Customer Insights Manager
- Digital Marketing Manager
- Product Manager
- Public Relations Manager