Marketing
- August
- January
- IELTS Academic: Minimum overall band score of 6.0​
Concentration in Marketing
Marketing is an exciting career field that can lead to a variety of high-paying, in-demand jobs. It also is one of the largest areas of employment in business today. Marketing professionals develop and brand, product or service and then create ways to interest consumers.
At Washburn University, we take a customer-centric approach. You will learn about the customer, how their perceptions are developed and how to influence them. Career opportunities include marketing management, marketing research, consulting, digital marketing and even pursuing your own entrepreneurial venture.
Although specific skill requirements may vary from job to job, good marketing professionals tend to be excellent communicators, good team players, skilled project managers and innovative thinkers. If you have creativity, good communication skills and the desire to think big, then marketing is the place for you!
BBA in Marketing
As a Washburn Marketing student, you will learn to analyze the ways business firms and other types of organizations plan, organize, administer and control their resources to achieve marketing goals. Among the objectives of this program: conduct and present a comprehensive consumer behavior audit, analyze a company’s existing product and determine its positioning in the marketplace; prepare and defend a marketing plan and a marketing research plan; understand the stages of the sales process; and demonstrate an understanding of the global marketplace and design marketing strategies that are appropriate for various cultures and countries.
Washburn’s Business students consistently score in the 80th percentile on the Major Field Test (MFT). This national, standardized exam is given to more than 550 U.S. business schools and reflects the high quality of our program. But that’s just the beginning! Our students benefit from a long list of opportunities that add up to career success.
- Washburn School of Business is accredited by AACSB, a distinction bestowed upon only the top 5% of business schools nationwide.
- Our students analyze area companies and create marketing strategies to help solve challenges and offer opportunities for growth.
- Small class sizes allow for the program’s client-based consultant approach.
- Students benefit from a strong relationship with the WU Small Business Development Center.
- Internships and part-time job opportunities are common with this degree at the School of Business. You will work with real companies and develop relationships that can benefit you as a student and even after you graduate.
- Scholarships: Washburn’s School of Business annually awards more than $400,000 in scholarships to approximately 200 incoming and current Business students. Several scholarships are available exclusively to Marketing majors.
- Attending full-time, you can complete your degree in four years.