BA (HONS) MARKETING

Why choose Marketing BA Honours at Middlesex?

Effective marketing is essential to every successful organisation and our BA in Marketing is the ultimate stepping-stone to an exciting career.

You’ll follow in the footsteps of graduates who have pursued careers in marketing research, product development, and brand management at companies including JYSK, Danske Bank, Lindt and Sprungli, PricewaterhouseCoopers, British Science Association and New Era Cap Company.

You’ll also have the opportunity to gain invaluable hands-on experience and employability skills with two work experience options.

You can integrate a work placement into your studies with a 36-week sandwich placement as part of a 4-year degree, or two 18-week summer placements as part of a 3-year degree.

What you will gain

Our BA Marketing Honours degree is recognised by the Chartered Institute of Marketing (CIM) and CIM qualifications are highly sought after by employers.

As part of our Business School, you’ll develop a range of skills and knowledge to help you thrive in the marketing industry. You will:

• Develop confident communication skills through a diverse range of innovative teaching and assessment methods
• Broaden your digital marketing skills
• Gain exposure to industry on a marketing consultancy project – where you will be working with real business clients.

What you will learn

Year one will equip you with key skills needed for the academic journey as well as the world of work. 

In year two, the focus will be on understanding the consumer. 

Year three will explore marketing strategies and tools. You will be introduced to key and exciting areas of branding and creativity, whilst also working on real-life practical projects with clients.