BA (HONS) MARKETING

AN INTRODUCTION TO THE PROGRAMME

The BA Marketing program aims to seamlessly integrate marketing theory with practice, emphasising practical learning, technological and analytical competencies, and global and cross-cultural awareness. This programme will enable you to effectively integrate marketing knowledge and skills with comprehensive business management strategies to drive informed decision-making and sustainable growth.

Through effective teaching and learning, practical projects, and collaborations with industry professionals, students will gain real-world experience, preparing them for successful careers.  With increasing competition and the need for marketing competencies, this programme provides students with knowledge of key marketing concepts and practices and the skills to develop and implement marketing strategies across a range of sectors and dynamic business environments.

Why Study BA Honours Marketing?

Middlesex University Dubai provides students with the opportunity to achieve an Honours degree in Marketing in three years. The programme is structured to enable students to develop a range of theoretical and practical capabilities in key areas of business management including strategy, leadership and people management, finance, sustainability, marketing, data analytics, innovation, and operations, as well as specialist areas in marketing.

This programme is designed to enhance your global perspective, cultural and environmental awareness, and entrepreneurial abilities, while developing critical thinking, communication, and networking opportunities.  Fostering analytical and creative skills, this degree prepares graduates for diverse career opportunities, advanced studies, and a significant role in driving business success.