BA (Hons) Business and Marketing
- IELTS Academic 6.0 (with no less than 5.5 in any component) or equivalent
- PTE 59 Overall not less than 59
Learn how to cut through the noise and reach consumers with an accredited Business and Marketing degree from LTU.
Almost every aspect of the world around us is branded, packaged and marketed, making marketing an essential part of business operations.
You’ll be at the forefront of the latest developments in business and marketing on this course, with theory brought to life through current case studies and real-life examples.
About this course
Study the fundamental principles of business and marketing, learn how to conduct market audits, identify your target market and carry out competitor analysis.
You’ll explore the marketing communications mix and come up with strategies for communications campaigns and product launches.
Discover how advances in technology transform the way businesses operate and work on digital strategies for reaching audiences.
You’ll develop the analytical and research skills employers look for, as well as crucial soft skills such as collaboration and how to present effectively.
We’ll give you lots of opportunities to develop your professional networks throughout the degree, thanks to our regular programme of expert guest speakers.
You’ll have the chance to go on a study trip abroad. Previous students have been to the Netherlands, visiting the Amsterdam Stock Exchange, Port of Rotterdam, Heineken Brewery and Gassan Diamond Factory.
Why study with us?
- Develop your professional portfolio. You’ll have the chance to gain a strong mix of academic skills and professional work experience, preparing you for a successful career.
- Learn from the experts. Our lecturers are experienced business and marketing practitioners who’ll help you relate theory to the real world.
- Build your networks. You’ll be able to make valuable connections through our guest speakers and working on a live business or marketing project with an employer in your final year.