MSC DIGITAL MARKETING

Why choose MSc Digital Marketing at Middlesex?

Get ready for the exciting future of digital marketing!

With the world going digital, businesses are adapting to stay ahead of the curve. As technology continues to evolve, so does our understanding of consumers and their behaviours. From e-commerce to social media, the possibilities are endless.

In our MSc Digital Marketing program, we equip our students with the latest industry-focused assessment and learning to prepare them for the dynamic world of digital marketing. Our curriculum emphasises the importance of being socially aware and responsible marketers who can adapt and innovate in different marketing environments, both locally and globally.

As digital disruption becomes the norm, we aim to create agile and empathetic professionals who can deliver compelling digital marketing strategies and management.

With the demand for digital marketing skills skyrocketing across all sectors, there has never been a better time to join the industry and shape the future of marketing.

Join us and become a marketing professional for today and the future!

Think about your future

Unlock your digital marketing potential with an MSc from Middlesex University! The programme is designed with a teaching philosophy which puts you the students at the heart of the learning experience; recognising that you are future-oriented and career-focused and looking to enhance your skills for employment in a range of marketing positions.

Industry experience

Experienced marketers deliver the course along with prominent researchers and practice-oriented academics.

With Middlesex University’s MSc in Digital Marketing, you’ll have the knowledge, skills, and industry insights you need to succeed in this exciting field. Enrol now and join the next generation of digital marketing professionals!

The programme emphasises practical hands-on application of knowledge. We are the only University in the UK that offers you a unique practitioner focused learning experience, where we take you away for a week-long residential programme to witness ‘marketing in action.’ You will receive presentations and insights from a range of companies which have included global sports brands, cutting edge digital communication agencies as well as not-for-profit organisations.

Our program emphasises practical application and is supported by digital advertising practitioners and industry-based agencies.

Plus, we’ve partnered with the IAB UK to give you access to industry events and networking opportunities and an extra training certification – the same training that industry professionals receive.

As the leading industry body for digital marketing, the IAB UK’s members include Google, Meta, Amazon, TikTok, Adidas, Burberry, Unilever, Visa, and over 1,000 other companies. With our program, you’ll be fully immersed in the digital marketing world and gain the skills and knowledge you need to succeed.

Benefit wherever you are in your marketing career

The programme is designed for applicants at the beginning of their marketing careers as well as those wishing to enhance and build on their expertise. We welcome students from a broad range of education and subject disciplines which adds to the vibrancy of the overall learning experience.

Middlesex university undergraduate alumni can benefit from a 20% discount to start their Digital Marketing MSc in January.

Course highlights

Here are just a few reasons why our program is the perfect choice for you:

• We are the only University in the UK that offers students a unique practitioner-focused learning experience, where students attend a week-long residential programme to witness ‘marketing in action
• You will have a blend of academics and industry people teaching you on campus, not only the theory but what is happening in practice today within digital marketing
• Develop your skills using free access to platforms such as HubSpot, Hootsuite, Google Analytics, and other tools and platforms (the list is ever-changing to keep up with industry trends)
• Develop your knowledge and further enhance your skills in Business, Design & Tech with free access to over 16,000 LinkedIn Learning expert-led, online video tutorials and courses
• Gain real-world experience that will help develop an in-depth understanding of digital. We offer an industry-placed experience for a few students as an optional module, a period of paid or unpaid work experience in the digital sector
• Programme accredited and recognised by the Chartered Institute of Marketing (CIM)
• Discounted fee to study for the Institute of Practitioners in Advertising (IPA) globally recognised Foundation Certificate.
• IAB UK Industry training via online learning.

About your course

What will you study for the MSc Digital Marketing?

Acquire critical knowledge in digital marketing for businesses in the digital era. Explore digital platforms and technologies, such as search and display, while gaining insight into the future of digital marketing, including e-commerce, creativity, innovation, and the growing importance of AI in marketing.

The programme ensures you are equipped with critical transferrable skills in working collaboratively and individually, enabling a smooth transition from academic study to the working environment.​

You will be able to evaluate complex situations critically, write clearly and analytically, synthesise information from various sources, and develop well-informed and justified solutions to marketing challenges.