Marketing (B.B.A.)

Graduates of the B.B.A. in Marketing program at the University of Memphis are well-equipped to pursue a variety of roles in the dynamic field of marketing. The program’s comprehensive curriculum covers key areas such as marketing communications, digital and social media strategy, marketing analytics, sales and account management, and brand management. This diverse skill set prepares students for positions like brand manager, marketing analyst, social media manager, digital marketing manager, promotions manager, advertising account executive, and marketing consultant. The program emphasizes creativity, adaptability, and strategic thinking, enabling graduates to navigate the evolving marketing landscape and contribute effectively to organizations across various industries. ​